by Marcus Conyers
Part Three in a Six-Part Series
Research on creativity—how well people generate ideas, how original their ideas are, and how they persist in the work of turning ideas into effective action—shows a steady decline in skills related to creativity and innovation over the past 20 years.
In an era where virtually all new jobs created are in small and mid-sized enterprises, we must find ways to nurture innovative thinking and entrepreneurial mindsets in today’s workforce and in students who will be the future job candidates—and proprietors—of those enterprises.
As Richard Florida, author of Rise of the Creative Class, puts it, “Prosperity in the Creative Age turns on human potential. It can only be fully realized when each and every worker is recognized and empowered as a source of creativity—when their talents are nurtured.”